On January 26, 2016 Zetta Media team had the opportunity to participate with other digital media enthusiasts in ICON (Insight & Connect) 2016. With the theme "Empowering Content in the Digital Era", the event was intended to give audiences be filled with the latest insights and opportunities to connect with major industry players and the world’s most exciting startups.
ICON 2016 was also attended by the Minister of Communication and Information, Rudiantara, who stated that the content has become important aspect in building media. At this time in Indonesia, the growth of content has been more advanced and touching various aspects of the industry, especially in digital platform.
Ollie, CCO Zetta Media got a chance to share in a discussion on "The Democratization of Content" with Sacha Stevenson (Youtube content creator), Giring Ganesha (CEO & Founder Kincir.com), and On Lee (COO & CTO Kaskus). In that session, Ollie shared about how to utilize the creative freedom to create contents; but still likeable, have good quality, and of course have positive value. In addition, they also discussed how to get audience loyalty of digital media enthusiasts through contents.
Other speakers also shared their insights and experiences on how to innovate and create content by utilizing the development of existing technology to attract more consumers and create loyalty, not only for the readers but also the contributors.
Zetta Media team were very happy to share the excitement of building high quality contents at ICON 2016. We learned a lot from the speakers and had great conversations with other digital media enthusiasts. Also, we hope to have more opportunity to get involved and make difference on the development of content creation.